SunFarm Energy is installing customized solar PV systems tailored to your energy needs.
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About SunFarm Energy

At SunFarm Energy, we are advancing our community's transition to solar power

We know there are many reasons for deciding to make the smart switch to solar power. Some simply want to lower their power bills while others are driven to do what they can now to preserve the environment for future generations. Others are looking to achieve independence from their utility companies or are looking for alternate sources of power in remote locations.

No matter what the reasons, one thing is true for every solar power project: choosing the right company to design, install and maintain your system is a crucial first step.

Why Choose SunFarm for Your Residential or Commercial Solar Power Project?

Licensed & Certified

SunFarm Energy is a Certified Solar Power Contractor in both Florida and Alabama and we stand firmly behind every solar power system we design and install. SunFarm maintains industry certification through NABCEP, the North American Board of Certified Energy Practitioners. This distinction affirms that we exceed the solar industry’s most rigorous standards and ensures that we meet the solar power needs of our valued residential, commercial and governmental clients.

An Experienced Team

We’ve embraced the methods and principles of sustainable building and renewable energy for nearly a quarter-century. Our core team began in the green building and sustainable construction industries in 1996 before forming SunFarm in 2011 to focus exclusively on solar power projects. We’ve helped hundreds of families, business owners and local organizations in Northwest Florida and Southern Alabama achieve true energy independence.

Local and Verified

We aren’t a large national company trying to make a quick buck — we’re your friends and neighbors who live here on the Gulf Coast. We work hard to maintain our reputation for excellent quality and top-notch customer service because that’s what you deserve. We rise above the rest with great people who provide excellent service, as evidenced by our “97% Extremely Satisfied” verified customer service rating from Guild Quality.

Committed to Solar

Solar isn’t a passing fad for us, it’s at the heart of a long-standing commitment to improving our homes, our country, and our environment. We don’t rely on high-pressure sales tactics. Instead we educate our clients so they feel empowered to make an informed decision about the right solar power system for their home or business.

Mission Statement

To advance our community’s transition to solar power.

Our Values

  • Ethics: We value trustworthiness and believe in doing what is right and decent for all humankind and for the world around us.
  • Honesty & Integrity: We adhere to the best practices of our industry and we will always be forthright and sincere with the products and services that we offer.
  • Community: We are a local family-owned business committed to continuously improving and contributing to the neighborhoods, towns, and cities in which we live and work.
  • Responsibility: We take responsibility for our actions and hold each other accountable.
  • Quality & Expertise: We aspire to help our clients realize their solar energy independence through a combination of quality solar power equipment, expert product knowledge, and smart energy consumption improvements. We continuously train our employees to the highest industry standards.

Meet the People of SunFarm Energy

Doug Herrick, President & Co-Owner

Doug Herrick

President & CEO

Doug has always been passionate about new technology and sustainable building. He began his career as a naval aviator and later built roots in Pensacola during his time as an instructor at NAS Pensacola.

After retiring from the Navy, Doug opened Coastal ICF in 1996 and later formed SunFarm Energy with co-founder, Donald Long, in 2011. Doug is passionate about helping customers make the smart switch to solar and has his own solar and battery storage system with Tesla Solar Roof at his home in East Hill.

When he’s not in the office, you’ll find Doug cruising around on his Onewheel board or taking a walk in Bayview Park with SunFarm’s official mascot, Wattson the Golden Retriever.

Contact Doug:

Donald Long, Energy Manager & Founding Partner

Donald Long

Co-Founder & Energy Manager

Don has a passion for keeping up with all the latest trends and immersing himself in the understanding and implementation of solar power and all its benefits.

Don is an electrical engineering graduate of Tulane University and has spent his entire career providing power, infrastructure enhancements, and energy innovations to businesses across the United States.

When not at work, you might find Don replicating and experimenting with new technology in his own home laboratory, or hanging out with his dog, Mojo.

Contact Don: 

Nathan Kercher, Director of Operations

Nathan Kercher

Vice President of Business

Nathan is our wizard behind the curtain and helps coordinate all aspects of a solar installation from permitting through project completion. Nathan is a proud Pensacolian and a huge solar advocate.

A graduate of the University of West Florida, Nathan was originally pursuing a pre-med track until he landed in the solar industry and never left.

Nathan loves hanging out with his dog, Goose, and watching Gator football and basketball. He is a self-proclaimed grill master and loves movies and TV shows — you might even hear him quote a classic line or two!

Contact Nathan:

Murphy Allen, Lead Technician

Murphy Allen

Lead Technician

Murphy is SunFarm’s technological guru and a NABCEP accredited solar PV Installation Professional. Murphy has worked with high-end equipment all his life and is an absolute wizard with electrical needs.

He not only enjoys installing cool technology, but you’ll also find Murphy constantly immersing himself in the latest and greatest innovations in the industry. At SunFarm, Murphy helps oversee our field crews and is available for feedback and consultations while on the job site.

In his spare time, Murphy is involved in his local church and loves working with kids and young adults. 

Contact Murphy:

Aaron Arbogast

Field Supervisor

Aaron is our Field Supervisor and oversees our technicians in the field. As a proud Iowa native and veteran, Aaron migrated south with the Air Force in 2010 and joined the SuFarm team in 2019. With a background in sales and construction, Aaron is an expert in all aspects of residential and commercial installations and maintenance.

He is a proud parent to two beautiful kids and enjoys coaching sports and trying to braid hair for dance. When not at work you can also find Aaron spending quality time with his family doing just about anything outdoors.  

Contact Aaron:

Sam Prue, Media & Marketing Coordinator

Samantha Prue

Media & Marketing Manager

Sam is a native New Englander with a passion for renewable energy and environmental stewardship. At SunFarm Sam leads and manages marketing and communications efforts, social media, event coordination, and community engagement.

She recently moved to Northern Michigan where her husband flies helicopters for the U.S. Coast Guard. In her spare time, Sam enjoys skiing, hiking, surfing, and making elaborate baked goods.

Contact Sam:

Mike Goens

Solar Appointment Setter

Mike and his wife, Denise, recently moved from Indiana to Northwest Florida in the Fall of 2021. They have 8 children, 10 grandchildren, 3 dogs, and lots of family nearby.

Mike is a graduate of Butler University (Go Dawgs!) and loves being outside. When not at work Mike enjoys golfing, fishing, boating, and generally soaking up the sun. He is also involved with the Knights of Columbus and other charitable organizations.

At SunFarm, Mike works directly with customers to schedule appointments and he’s often the first voice you’ll hear from when you request a quote. Mike is also a huge solar advocate and recently switched to solar at his home in Navarre.

Contact Mike:

Lauren Hanley


Lauren is originally from Massachusetts and joined the SunFarm Energy team in 2022. She’s often the first voice you’ll hear on the phone when you give our office a call! For Lauren, solar is an exciting clean and safe option for energy generation. “It gives me hope for the future,” she says.

When not at work, Lauren enjoys spending time with her cat and recently started baking.

Contact Lauren:

Brian O'Sullivan, Energy Consultant

Brian O'Sullivan

Energy Consultant

Brian joined the SunFarm team in 2016 after a long career in broadcast journalism and is passionate about science, new technology, and environmental stewardship.

He is a huge advocate for solar and recently installed a PV system at his own home here in Pensacola. He takes pride in helping customers get their projects done right and knows firsthand that solar is a smart investment for years to come.

In his spare time, Brian enjoys golfing and spending time with his family.  

Contact Brian:

Bart Kelly

Energy Consultant

Bart joined the SunFarm Energy team in 2021 after spending many years working in energy efficiency and sustainable living product development and sales. He’s highly motivated by empowering people with technology and extremely passionate about solar.

In his spare time, Bart enjoys going to the beach, traveling, and spending time with family. One of his absolute favorite hobbies is snorkeling on Navarre Beach.

Contact Bart:

Work With Us

Rooftop solar is one of the fastest growing industries in the nation. We’re always looking for talented folks to join our hard working team. Check out our available listings on Indeed, the Pensacola State College job board and Handshake.