We know there are many reasons for deciding to make the smart switch to solar power. Some simply want to lower their power bills, while others are driven to do what they can now to preserve the environment for future generations. Others are looking to achieve independence from their utility companies or are looking for alternate sources of power in remote locations.
No matter what the reasons, however, one thing is true for every solar power project: Choosing the right company to design, install and maintain your system is a crucial first step.
Why Choose SunFarm for Your Residential or Commercial Solar Power Project?
Licensed & Certified
SunFarm Energy holds current licenses in all of the areas we work and stand firmly behind every solar power system we design and install. We also maintain industry certification through NABCEP, the North American Board of Certified Energy Practitioners. This means we meet or exceed the industry’s most rigorous standards based on the latest research to meet the solar power needs of our valued residential, commercial and governmental clients.
An Experienced Team
We’ve embraced the methods and principles of sustainable building and renewable energy for nearly a quarter-century. Our core team began in the Green Building and Sustainable Construction industries in 1996 before forming SunFarm in 2011 to focus exclusively on solar power projects. We’ve helped hundreds of families, business owners and local organizations in Northwest Florida and Southern Alabama achieve true energy independence.
Local and Verified
We aren’t a large national company trying to make a quick buck — we’re your friends and neighbors who live here on the Gulf Coast. We work hard to maintain our reputation for excellent quality and top-notch customer service because that’s what you deserve. We rise above the rest with great people who provide excellent service, as evidenced by our “98% Extremely Satisfied” verified customer service rating from Guild Quality.
Committed to Solar
Solar isn’t a passing fad for us, it’s the heart of a long-standing commitment to improving our homes, our country, and our environment. We don’t rely on high-pressure sales tactics — we educate our clients so they feel empowered to make an informed decision about the right solar system for their home or business. SunFarm Energy is committed to environmental stewardship in all its forms and is a proud partner of The Longleaf Alliance.
To advance our community’s transition to solar power.
- Ethics: We value trustworthiness and believe in doing what is right and decent for all humankind and for the world around us.
- Honesty & Integrity: We adhere to the best practices of our industry, and we will always be forthright and sincere with the products and services that we offer.
- Community: We are a local family-owned business and we are committed to working to continuously improve and contribute to the neighborhoods, towns, and cities in which we live and work.
- Responsibility: We take responsibility for our actions and hold each other accountable.
- Quality & Expertise: We aspire to help our clients realize their solar energy independence through a combination of quality solar PV equipment, expert product knowledge, and smart energy consumption improvements. We continuously train our employees to the highest industry standards.
Meet the People of SunFarm Energy
- Doug Herrick Co-Owner & President
- Donald Long Co-Owner & Energy Manager
- Nathan Kercher Director of Operations
- Billy Weston Solar Designer
- Murphy Allen Lead Technician
- Nate Deakle Office Administrator
- Samantha “Sam” Prue Media & Marketing Coordinator
- Alex Silva Energy Consultant
- JJ Waters Energy Consultant
- Walt Noe Energy Consultant
- Brian O'Sullivan Energy Consultant
Co-Owner & President
Doug has always been passionate about new technology and sustainable building. He began his career as a naval aviator, and later built roots in Pensacola during his time as an instructor at NAS Pensacola.
After retiring from the Navy, Doug opened Coastal ICF in 1996 and later founded SunFarm Energy with co-owner, Donald Long, in 2011. Doug is passionate about helping customers make the smart switch to solar and has his own off-grid guesthouse at his home in East Hill.
When he’s not in the office, you’ll find Doug cruising around on his one-wheel board or taking a walk in Bayview Park with SunFarm’s official mascot, Wattson the Golden Retriever.
Contact Doug: firstname.lastname@example.org
Co-Owner & Energy Manager
Don has a passion for keeping up with all the latest trends and immersing himself in the understanding and implementation of solar power and all its benefits.
Don is an electrical engineering graduate of Tulane University and has spent his entire career providing power, infrastructure enhancements, and energy innovations to businesses across the United States.
When not at work, you might find Don replicating and experimenting with new technology in his own home laboratory, or hanging out with his dog, Mojo.
Contact Don: email@example.com
Director of Operations
Nathan is our wizard behind the curtain and helps coordinate all aspects of a solar installation from permitting through project completion. Nathan is a proud Pensacolian and a huge solar advocate.
A graduate of the University of West Florida, Nathan was originally pursuing a pre-med track until he landed in the solar industry and never left.
Nathan loves hanging out with his dog, Goose, and watching Gator football and basketball. He is a self-proclaimed grill master and loves movies and TV shows — you might even hear him quote a classic line or two!
Contact Nathan: firstname.lastname@example.org
Billy is a Pensacola native and manages many aspects of SunFarm’s solar projects. He assists with the design of our solar PV systems and also helps with project management and permitting.
Billy enjoys working on solar designs because each one is unique and works alongside our sales staff to make sure all our customers’ needs are met.
In his spare time, you’ll likely find Billy grabbing a bite at some of his favorite local restaurants including The Fish House, Seville Quarter, and Jerry’s Drive-In.
Contact Billy: email@example.com
Murphy is SunFarm’s technological guru, and a NABCEP accredited solar PV Installation Professional. Murphy has worked with high-end equipment all his life and is an absolute wizard with electrical needs.
He not only enjoys installing cool technology, you’ll also find Murphy constantly immersing himself in the latest and greatest innovations in the industry. At SunFarm, Murphy helps oversee our field crews and is available for feedback and consultations while on the job site.
In his spare time, Murphy is incredibly involved in his local church and loves working with kids and young adults.
Contact Murphy: firstname.lastname@example.org
Nate has over 10 years of experience working in customer service and specializes in administrative technology. He is responsible for educating other employees on using progressive systems and applications and uses his positive attitude and tireless energy to encourage others to work hard and succeed.
Nate is inspired daily by his husband, Michael, and their dog, Ned. In his free time, Nate hosts a trivia night at a local bar.
Contact Nate: email@example.com
Samantha “Sam” Prue
Media & Marketing Coordinator
Sam is a native New Englander and recently joined the SunFarm team in January of 2020. She helps lead and manage marketing and communications efforts including graphic design and social media content.
She loves being part of community events and has enjoyed helping SunFarm build brand awareness and visibility in the Northwest Florida area.
In her spare time, she loves to paint, hike, and go surfing at Pensacola Beach.
Contact Sam: firstname.lastname@example.org
Alex has a wealth of experience in the solar industry and is passionate about its positive effects on the environment. He loves helping customers find a solar solution to fit their lifestyle.
Originally from Rio de Janeiro, Brazil, Alex was a professional fighter and life coach for over 20 years and enjoys sports including soccer, Brazilian Jiu-Jitsu, and kickboxing.
In his spare time, Alex likes to dance, cook, and assist those in need.
Contact Alex: email@example.com
JJ is a true local and has lived in Pensacola Beach for the last 37 years. Before joining SunFarm, JJ spent 30 years working in broadcast media. She is extremely passionate about environmental stewardship and supporting nonprofit organizations to ensure a sustainable future for her children and grandchildren.
At SunFarm, JJ helps manage both commercial and residential projects and loves to help her customers go solar.
In her spare time, you’ll likely find JJ outdoors fishing, hiking, kayaking, paddle boarding, and camping.
Contact JJ: firstname.lastname@example.org
Walt recently joined our sales team after successfully managing our customer service commitments. He has a real passion for solar and energy conservation and is currently renovating his 1959 house in Pensacola with the goal of net-zero electrical usage.
The project includes foam insulation, an energy-efficient HVAC system, and of course solar panels proudly displayed on the front roof.
When away from work, Walt enjoys beachcombing and bicycling with his girlfriend, Jessica, running, and banging on his drum kit.
Contact Walt: email@example.com
Brian joined the SunFarm team in 2016 after a long career in broadcast journalism and is passionate about science, new technology, and environmental stewardship.
He is a huge advocate for solar, and recently installed a PV system on his own home here in Pensacola. He takes pride in helping customers get their project done right and knows firsthand that solar is a smart investment for years to come.
In his spare time, Brian enjoys golfing and spending time with his family.
Contact Brian: firstname.lastname@example.org